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Frequently asked questions

What is the Panel Size?

As of end 2019, we have over 800 households.

Can we request a demo?

Please contact us and we will make a demonstration on the usefulness of SRL SuperTrak.

What type of info collected?

Supermarket shooper parameters including market share, penetration, basket value and many more.

How accurate the data?

The data-capturing technique that we use has an extremely low probability of error.

Can we generate any reports?

Based on your subscription, you will be able to generate many reports as needed.

Which supermarkets are covered?

Consumer purchases from all major and other supermarkets are tracked. Not intended to track supermarket sales.

Want to know more about this? Contact us

Reports

SRL SuperTrak provides a comprehensive set of reports that represents different types of information.

Supermarket Share
By Brand

Value and Volume distribution of each brand of a particular product among the supermarkets as a percentage of each supermarket.

Brand Share

Volume and Value shares of brands belonging to a particular product category for a selected time period.

Product Penetration

The proportions of consumers who have purchased a particular brand at least once during a selected time period.

Frequency of Purchase

The proportions of consumers who purchased the product / brand once, twice, thrice, etc., during a selected period of time.

Shopping Basket

The value of all items purchased during a specified time period at all Supermarkets by the average Panel Household. Also gives the proportion of total value accounted for by each product category.

Distribution of Visits

The numbers of different visits made to Supermarkets by target consumers during a specified time period.

Supermarket Penetration

The proportions of target consumers who visited specific Supermarkets at least once during a specified time period.

Average Supermarket Basket

The total amount spent by an average consumer during a selected period of time.

Brand Share Trend

The pattern of brand shares for a specified time period profiled over an extended duration.